Google Ads Extensions You Should Always Use
Google Ads Extensions You Should Always Use Quick Read Summary Google Ads extensions are powerful tools that enhance text ads by adding extra information and interactivity. They increase ad visibility, boost click-through rates, and provide more ways for customers to engage. Essential extensions include sitelinks for directing users to key pages, call extensions for direct […]
Google Ads Automated Assets: Why You Shouldn’t Rely on Them Too Much
Google Ads Automated Assets: Why You Shouldn’t Rely on Them Too Much Quick Read Summary Google Ads automated assets can improve visibility but often sacrifice control, consistency, and accuracy. Overreliance may lead to irrelevant sitelinks, generic callouts, or outdated content, which can harm CTR, conversions, and brand trust. A balanced approach—manual control with selective automation—is […]