Google Tests Ads in AI Mode: What It Means for Search and Advertisers
Google Tests Ads in AI Mode: What It Means for Search and Advertisers Quick Read Summary Google’s AI Mode, an extension of the Search Generative Experience, is testing ads within AI-powered search results. This new feature allows users to interact in a conversational interface, posing complex queries and receiving detailed, AI-generated responses. Ads will be […]
How to Use Schema Markup to Improve Local SEO
How to Use Schema Markup to Improve Local SEO Quick Read Summary Schema markup is a structured data tool that improves local SEO by helping Google display rich results like star ratings, contact details, and business hours. For local businesses, LocalBusiness schema is especially powerful, highlighting essential details such as name, address, phone number, and […]
Google Ads Automated Assets: Why You Shouldn’t Rely on Them Too Much
Google Ads Automated Assets: Why You Shouldn’t Rely on Them Too Much Quick Read Summary Google Ads automated assets can improve visibility but often sacrifice control, consistency, and accuracy. Overreliance may lead to irrelevant sitelinks, generic callouts, or outdated content, which can harm CTR, conversions, and brand trust. A balanced approach—manual control with selective automation—is […]