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Setting up and configuring a Google Ads account

Setting up your new Google ads account

Google Ads is an advertising platform allowing businesses to show ads to people searching for products or services online. If you’re looking to reach more customers and drive more sales, advertising on google is an intelligent way. In this article, we’ll review the steps for setting up a Google Ads account and configuring it to meet your business’s needs.

Creating a Google Ads account

The first step in setting up a Google Ads account is to actually create the account. Here’s how to do it:

Go to https://ads.google.com/home/tools/account-creation/.

  1. Click the “Sign up now” button.
  2. Enter your email address and create a password.
  3. Follow the prompts to complete the rest of the account creation process, including adding your business name and address.
setting up your new google ads account​
Linking a Google Ads account to a Google Account
Importance

Linking a Google Ads account to a Google Account

Once you’ve created your Google Ads account, you must link it to a Google Account. This will allow you to access your Google Ads account from any device and share it with other users if you wish. Here’s how to link your Google Ads account to a Google Account:

Go to https://ads.google.com/home/tools/account-creation/.

  1. Click the “Sign in” button.
  2. Enter the email address and password you used to create your Google Ads account.
  3. Click the “Sign in” button to access your account.

Adding a payment method to a Google Ads account

Before running ads, you’ll need to add a payment method to your Google Ads account. This can be a credit card, debit card, or bank account. Here’s how to add a payment method to your Google Ads account:

  1. Go to the “Billing” section of your Google Ads account.
  2. Click the “Payments” tab.
  3. Click the “Add payment method” button.
  4. Follow the prompts to enter your payment information.

Configuring a Google Ads Account

Now that you’ve set up your account, it’s time to configure it to meet your business’s needs. Switching to expert mode allows you to access more advanced campaign settings and customization options in Google Ads.

Making the switch is easy. Log into your account and select the “Expert Mode” option. Once you have activated expert mode, it’s time to configure your Google Ads account to meet your business’s needs.

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Create your first campaign

The final step in setting up and configuring a Google Ads account is to create your first ad campaign. You’ll need to create an ad group for each product or service you’re advertising and create ads for each of those groups. Here’s how to create a Google Ads campaign:

  • Go to the “Campaigns” section of your Google Ads account.
  • Click the “+ Campaign” button.
  • Choose a campaign type, such as Search or Display.
  • Enter your budget and other settings for the campaign.
  • Create an ad group for each product or service you’re advertising, and create ads for each of those groups.
  • Review and submit your campaign.
  • Once you’ve created your campaigns, you’re ready to run ads and reach new customers.

campaigns ad groups

Once you have created your ad campaigns, it’s time to create the ad groups. An ad group is a collection of ads that target a specific product or service. Here’s how to create an ad group:

  • Go to the “Ad Groups” section of your Google Ads account.
  • Click the “+ Ad Group” button.
  • Enter a name for your ad group.
  • Select the campaign you want to add the ad group too.
  • Enter a budget for the ad group and set other settings.
  • Create ads for the ad group, following the prompts to enter all relevant information such as text, images, videos, and links.
  • Review and submit your ad groups.
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Adding Keywords to your google ad account​
Importance

Adding Keywords to your google ad account

Once you have created your ad campaigns and ad groups, adding keywords is next. Keywords are words or phrases people use when searching for products or services related to your business. Keywords match types are used to tell Google how closely keywords need to match a user’s search query for an ad to be shown. Here’s how to add keywords to your Google Ads account:

  • Go to the “Keywords” section of your Google Ads account.
  • Click the “+ Keyword” button.
  • Enter keywords related to your business, including relevant match types.
  • Review and submit your keywords.
  • Once you’ve added keywords to your account, you can start running ads and reaching new customers.
Importance

negative Keyword List

Once you have added your keywords, the next step is to create a negative keyword list. Negative keywords are words or phrases that tell Google not to show ads when a user searches for them. Here’s how to create a negative keyword list:

  • Go to the “Account Settings” section of your Google Ads account.
  • Click the “Negative Keywords” tab.
  • Enter keywords to exclude from your ads.
  • Review and submit your negative keyword list.
  • Once you’ve created a negative keyword list, it will help ensure that only relevant users see your ads.
 

Adding a Payment Method

The last step in a Google Ads account setup is to add a payment method. This will allow you to pay for your ads and start running them on Google’s network. Here’s how to add a payment method:

  • Go to the “Billing” section of your Google Ads account.
  • Click the “+ Payment Method” button.
  • Follow the prompts to enter your payment information.
  • Review and submit your payment information.
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