No matter what kind of business you have in the Los Angeles area, if you offer services, it’s essential to have a good plan for turning people who visit your website into interested leads and customers. In this article, we’ll go over the basics of what this plan should look like, what kinds of people might visit your website, and how to get them interested in your offering.
A sales funnel is a step-by-step process that guides potential customers through the buyer’s journey from awareness to purchase or service. It is typically divided into three stages: the top of the funnel, the middle of the funnel, and the bottom of the funnel. Each stage requires a different approach to address the visitor’s intent and move them to the next stage of the funnel:
You need a qualified website that follows Google’s guidelines to create a successful sales funnel for your business. Your website should be fast, user-friendly, and contain content based on a well-researched strategy focusing on the keywords you wish to rank for.
Once your website is optimized, you need to set up a Google Ads campaign that is structured for local impressions. This means targeting potential customers in your area actively searching for your product or service. You can achieve this by using location-specific keywords and by creating ads that are tailored to the needs of your local audience.
Search engine optimization (SEO) is optimizing your website to rank higher in search engine results pages (SERPs). By ranking higher, you can attract more organic traffic to your website, resulting in more qualified leads and customers.
You must follow Google’s guidelines and best practices to optimize your website for SEO. This includes creating high-quality content optimized for keywords your potential customers are searching for. You must also ensure your website is fast, mobile-friendly, and easy to navigate.
The local pack is a feature of Google’s search engine results page that displays local small businesses relevant to the user’s search query. It is an excellent opportunity for service businesses to attract more qualified leads.
You can leverage the local pack by optimizing your website and Google My Business profile for local SEO. This includes adding your business address, phone number, and hours of operation to your website and Google My Business profile. You must also ensure that your website is optimized for location-specific keywords and that your content reflects your local expertise.
Google Ads can effectively drive potential customers to your website and complement your SEO and local pack optimization efforts. By setting up a Google Ads campaign structured for local impressions, you can target potential customers in your area who are actively searching for your product or service. This can be achieved by using location-specific keywords and creating ads tailored to your local audience’s needs.
With SEO and local pack optimization, Google Ads can help create a powerful sales funnel for service businesses. By attracting more qualified leads to your website through these various channels, you can nurture them into customers through your sales team and email marketing campaigns.
At AdExpert, we have successfully implemented this strategy for various service businesses, including dentists, chiropractors, electricians, home care providers, and more. Contact us today to learn how we can help you create a sales funnel for your service-based business using SEO, local pack optimization, and Google Ads.
Tracking your sales funnel is essential to improve your marketing strategies and attracting more qualified leads. At AdExpert, we use CallRail to track and rate all converted clicks, which provides us with valuable data that we can use to optimize our clients’ marketing campaigns.
By analyzing the data collected from CallRail, we can identify which keywords and ads drive the most conversions and adjust our PPC campaigns accordingly. This helps us attract more qualified leads and lowers our clients’ cost per acquisition (CPA) by ensuring their ad spend is used effectively.
Moreover, we can also use the data from CallRail to improve our clients’ SEO rankings. By identifying which keywords drive the most conversions, we can optimize our clients’ website content for those keywords, making their websites more visible to potential customers actively searching for their services.
At AdExpert, we specialize in creating successful sales funnels for various service-based businesses. We can help you optimize your website for SEO, set up a Google Ads campaign, and leverage local packs to attract more qualified leads in your area. Contact us today to learn how we can help you create a sales funnel for your service-based business using proven marketing strategies.
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