Is Reddit Dead for SEO and ChatGPT?

In September 2025, a significant shift in the digital marketing world raised concerns: Reddit, once a dominant source for ChatGPT citations, nearly disappeared from AI-powered search results. This article explores why Reddit’s decline in ChatGPT citations doesn’t mean it’s gone for SEO and AI, and why its influence remains as strong as ever for traditional search engine results.

Reddit’s citation in ChatGPT dropped dramatically in September 2025, primarily due to a change in Google’s search algorithm.
Reddit remains highly visible in Google Search and is still a powerful SEO tool for marketers.
AI tools like ChatGPT may return Reddit content via direct partnerships and technical workarounds.
Marketers should prioritize page one SEO, diversify their visibility, and engage with Reddit intelligently.

Estimated read: 7 min

Keywords: Reddit, SEO, ChatGPT, AI, Google, generative engine optimization

In September 2025, a dramatic shift occurred in the digital marketing world that sent ripples through SEO and AI communities alike: Reddit, once a dominant presence in ChatGPT’s web-sourced answers, virtually disappeared from its citations. The sudden drop raised a critical question for marketers: Is Reddit dead for SEO and ChatGPT?

Let’s break down what really happened, why it matters, and why Reddit is far from done when it comes to influencing search engine results and AI-generated content.

The Sudden Decline: Reddit’s Citation Crash in ChatGPT

For much of 2025, Reddit played a central role in generative engine optimization (GEO), a term referring to the strategy of influencing AI tools, such as ChatGPT. Reddit links frequently appeared in ChatGPT’s cited sources, reaching a peak of over 14% of citations in early September. But by the end of the month, that number had plunged to just 2%.

The cause? Most experts agree it wasn’t Reddit’s fault. Instead, the decline is tied to Google’s removal of the &num=100 parameter, which previously allowed tools like ChatGPT to efficiently pull deeper Google search results (positions 20–100). Once that was disabled, Reddit, which often ranks beyond page one, virtually vanished from ChatGPT’s view.

Why Google’s Change Matters for AI

This move by Google is widely viewed as an effort to curb AI scrapers and safeguard its business model. Capping access to top search results made it significantly harder (and more expensive) for AI tools to crawl broader web content. ChatGPT, which often relied on Google’s long-tail results to source content, such as Reddit threads, suddenly lost visibility into a significant portion of the web.

Reddit’s absence was not just a technical side effect; it became front-page news. Its stock dropped nearly 10% as investors digested the implications. But the situation is more nuanced than it seems.

Is Reddit Still Valuable for SEO?

Absolutely. Despite the setback with ChatGPT, Reddit remains one of the most powerful SEO tools in a digital marketer’s toolkit.

As of late August 2025, Reddit.com was the second most visible domain in Google Search (US). Its rich, user-generated content is consistently surfaced for countless queries, especially those focused on reviews, recommendations, or niche expertise. Google still prioritizes Reddit threads for their authenticity and community value.

In short, Reddit’s SEO influence is intact. The ChatGPT situation doesn’t impact its visibility in traditional search engine rankings.

Will Reddit Return to AI Citations?

Most signs point to yes. Here’s why:

Reddit already has a data-sharing agreement with OpenAI, signed in May 2024. This partnership suggests that Reddit content may be returned to ChatGPT answers via official APIs rather than through scraped search results.
Technical workarounds are possible. OpenAI could shift from relying on Google to sources like Bing, where Reddit is still prominently featured.
User demand will drive change. Reddit content excels at answering subjective, nuanced queries. If ChatGPT skips Reddit, users may notice a decline in answer quality, and OpenAI will be incentivized to address the issue.

Therefore, Reddit’s current absence in AI answers appears to be a temporary blind spot, rather than a permanent trend.

What Marketers Should Do Now

Reddit may not be “dead” for SEO or ChatGPT, but this situation is a wake-up call. Here’s how marketers can adapt:

#	Strategy	Description
1	Focus on Page One SEO	With AI tools like ChatGPT likely pulling only the first 10 Google results, ranking on page one is more critical than ever. Traditional SEO strategies, including optimized content, technical health, and authoritative backlinks, now serve a dual purpose in influencing both Google and AI.
2	Diversify Your Visibility	Don’t rely solely on Reddit threads to influence AI tools. Get your content on multiple high-authority domains, including blogs, Q&A sites, and reputable directories, to ensure broader coverage across search engines and AI results.
3	Use Reddit Smarter	Reddit is still a goldmine. When engaging, ensure your keywords are prominently featured in posts and comments. Avoid black-hat tactics, such as buying upvotes, but encourage engagement organically. The more useful your Reddit thread, the higher it ranks and the more visibility it gets on Google (and potentially, AI).

Final Word: Reddit Isn’t Dead, It’s Adapting

The drop in ChatGPT citations caught many by surprise, but it doesn’t mark the end of Reddit’s influence. Instead, it highlights how fluid and fast-changing the digital landscape can be.

Reddit still dominates Google, and with direct data partnerships in place, it’s only a matter of time before it reappears in ChatGPT results. For marketers, the key is to stay nimble, optimize for both traditional and generative search engines, and never rely too heavily on a single source of visibility.

Is Reddit Dead for SEO and ChatGPT?