How Call Tracking Can Optimize Your Google Ads Campaigns

James owns a small service business in Tarzana, CA who recently started advertising on Google Ads to generate more leads for his business. We created several campaigns targeting different keywords and locations and have seen a steady increase in website traffic and phone calls since launching his campaigns.

However, James wants to know which specific keywords and campaigns generate the most phone calls, so he can allocate more budget towards those campaigns and optimize his ads accordingly. That’s where CallRail comes in.

We set up CallRail on his website, which assigns unique phone numbers to each of his Google Ads campaigns. When a visitor clicks on one of his ads and calls the assigned phone number, CallRail tracks the call and provides detailed data on the caller’s location, call duration, and more.

Maximizing ROI with CallRail
CallRail's call recording feature

How James Can Use CallRail to Improve Campaigns and Customer Experience

With this information, We can see which specific keywords and campaigns drive the most phone calls and help him adjust his budget and ad copy accordingly. For example, he may find that his “emergency electrician” campaign generates the most calls and will increase his budget for that campaign to generate even more leads.

James can also use CallRail’s call recording feature to listen to recorded calls and identify areas where he can improve his phone skills and customer experience. This can help him better serve his customers and improve his business performance.

By using CallRail to track phone calls and analyze data from his Google Ads campaigns, James can make more informed decisions about his marketing budget and optimize his ads for maximum ROI.

Phone Tracking with CallRail

Call tracking is a marketing analytics technique that involves tracking phone calls made to a business and analyzing the data to gain insights into the performance of marketing campaigns. CallRail is a call-tracking platform that helps businesses track phone calls and identify where they are coming from, such as which specific ads, campaigns, or marketing channels generate the most calls.

By utilizing call tracking through CallRail, businesses can analyze data on call volume, caller demographics, and call duration, among other metrics. This information can then be used to optimize marketing efforts and improve the customer experience.

For example, suppose a business notices that a particular ad or campaign generates many phone calls. In that case, they may allocate more resources towards that campaign or adjust their messaging to better target that audience. Alternatively, they notice callers frequently being routed to the wrong department or experiencing long wait times. In that case, they can change their call routing process to improve customer satisfaction.

Website phone pool

Here at AdExpert, we understand the importance of tracking our website’s performance and optimizing our marketing efforts to improve our ROI. That’s why we use a phone pool on our website with several phone numbers assigned to visitors to track their conversion.

We can track which marketing channels drive the most calls and conversions by assigning unique phone numbers to visitors. 

This allows us to optimize our marketing efforts and improve customer experience by quickly ensuring callers reach the right person.

Using a phone pool also allows us to track the effectiveness of different landing pages and campaigns, enabling us to make data-driven decisions and improve our overall performance.

At AdExpert, we’re committed to providing the best possible service to our customers, and using a phone pool is just one of the many ways we achieve this goal.


Move Your google ads budget toward the most valuable phone calls

Our sales funnel system that allows for manual feedback (thumbs up/down) and automated tagging via phone transcript can effectively optimize Google Ads campaigns based on call value.

Using manual feedback from callers, businesses can better understand the caller’s experience and determine which calls were the most valuable based on their feedback. This can be useful in cases where callers provide specific information about their needs, preferences, or pain points, as it can help businesses tailor their marketing efforts and improve customer satisfaction.

At the same time, automated tagging via phone transcript can provide valuable data on call metrics like call duration, caller behavior, and location without relying solely on subjective feedback from callers. This can help businesses identify patterns in their call data and optimize their campaigns based on data-driven insights.

By combining both methods, businesses can gain a more comprehensive understanding of the value of their phone calls and make more informed decisions about their marketing strategy. Ultimately, this can lead to improved ROI and better customer experience.

Optimizing Google Marketing with CallRail

In summary, CallRail is an essential tool for businesses looking to optimize their Google marketing efforts. By tracking phone calls and providing detailed data on caller behavior, location, and more, CallRail allows businesses to gain valuable insights into which campaigns and keywords generate the most leads and conversions. This data can then be used to make data-driven decisions about marketing strategy, allocate budget more effectively, and ultimately improve ROI.

As a marketing agency in Los Angeles, AdExpert understands the importance of tracking performance and optimizing campaigns for maximum results. Using CallRail on our clients’ websites, we can provide in-depth data analysis and insights to help them achieve their business goals. 

Whether you’re looking to improve your Google Ads campaigns or optimize your website for better performance, AdExpert has the expertise and tools to help you succeed.

So if you want to take your marketing efforts to the next level, contact AdExpert today and show us how our expertise and CallRail’s advanced tracking capabilities can help your business thrive.

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At AdExpert, we specialize in creating successful sales funnels for various service-based businesses. We can help you optimize your website for SEO, set up a Google Ads campaign, and leverage local packs to attract more qualified leads in your area. Contact us today to learn how we can help you create a sales funnel for your service-based business using proven marketing strategies.

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