
How to Improve Local PPC Campaigns With Better Targeting
Key Takeaways Precision targeting cuts your cost per click in half while doubling conversion rates by reaching only high-intent local
Founder, Digital Marketing Strategist & Google Ads Specialist at AdExpert.io
Last updated: May 31, 2026
Sam Ashrafi is a digital marketing strategist, Google Ads specialist, and founder of AdExpert.io Homepage based in Los Angeles, California. With 10+ years of experience in digital marketing, lead generation, local business growth, SEO, paid advertising, and website optimization, Sam has helped businesses improve visibility, generate leads, and build scalable online marketing systems.
Sam specializes in developing marketing strategies that integrate search visibility, conversion optimization, paid advertising, and emerging AI technologies to drive measurable business growth. His experience spans both local service businesses and e-commerce projects, with a strong focus on high-intent lead generation and ROI-driven campaigns.
years experience
campaigns managed
Google certifications
lead-gen focus
Sam invests in continuing education and holds multiple Skillshop certifications:
Connect with Sam and explore additional resources:
Through AdExpert, Sam has developed campaigns, websites, and SEO strategies across multiple industries:
AdExpert’s portfolio includes projects across healthcare, real estate, e-commerce, and local businesses, with customized strategies focused on measurable growth.
Sam believes successful marketing comes from combining analytics, testing, creativity, automation, and continuous adaptation to evolving search behavior and AI-powered search experiences.

Key Takeaways Precision targeting cuts your cost per click in half while doubling conversion rates by reaching only high-intent local

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