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How Google Local Service Ads Work & Why They Cost More in 2026
Key Takeaways Google Local Service Ads (LSAs) operate on a pay-per-lead model, charging only when qualified customers call or message your business. In 2026, Google migrated LSAs into the main Google Ads platform as a specialized Performance Max campaign type, changing budget structure and bidding controls. LSA costs have risen 15-30% in major markets like […]