Google Ads Double Serving Experiment May Affect CTR and Impressions

Google Ads Double Serving Experiment May Affect CTR and Impressions

Google Ads Double Serving Experiment May Affect CTR and Impressions Quick Read Summary Google is testing the Google Ads Double Serving Experiment, allowing two ads from the same advertiser to appear on a single search results page. This experiment may impact CTR (click-through rate) and impression rates by increasing visibility but also creating competition between […]

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